Now everyone can try their hand at pro-level cheffing thanks to streaming sites | Eat Drink
NEW YORK, April 8 — From the latest hit shows to must-see documentaries, streaming platforms have long focused on entertainment-based, couch-friendly content. Today, the food world is taking over these new tools to take over our kitchens, offering professional advice and hands-on experiences with expert chefs.
Back in the days of the first Covid lockdowns, many of us took to social media or watched TV shows to improve our cooking skills. Stuck at home, digital technology has become our best ally in learning how to bake a loaf of bread, for example, or how to prepare a quiche Lorraine. With the worst of the pandemic hopefully now behind us, this new role of smartphones and computers in the kitchen is far from ancient history. Quite the contrary, it seems.
Kittch, the Twitch for cooking
Digital devices are becoming as indispensable as a whisk for whisking egg whites or an oven for cooking your roast chicken. Because today the best tips and tricks are all on the web. And it is the chefs themselves who deliver them, often via streaming platforms specially dedicated to connecting users with catering professionals. In the United States, Kittch aspires to become the kitchen Twitch. The site was officially launched in early March, after several months of testing. It’s such a promising new project that even former American basketball star LeBron James has dipped into his portfolio to become an investor.
Available 24 hours a day, seven days a week, Kittch invites chefs to offer their own video cooking lessons. Big names have already signed up, including Elena Arzak, Best Female Chef 2012, and heir to her father’s three-star restaurant Arzak, rooted in the Spanish Basque Country since the end of the 19th century (it was originally a tavern) . Within two to three years, Kittch hopes to bring together 10,000 to 20,000 chefs, according to its president Brian Bedol. Like a YouTuber or Twitch member, chefs can, of course, also monetize their content, which in the long run can offer restaurant owners a new way to grow their business. On Kittch, you can find cooking classes, but also wine tasting classes and recipe preparation guides.
Pro level lessons for everyone
Does it make sense to give professional-level cooking classes to cooking enthusiasts? While this is an obvious question to ask, we also need to bear in mind how many people’s cooking skill level has improved, especially after the Covid shutdowns. The chefs had come out in droves, sharing their tips and posting stories on their Instagram accounts during the various stay-at-home mandates. Some amateurs have probably even toyed with the idea of going pro…
“Masterclass” is an American streaming platform that capitalizes on the experience of leading personalities in their respective fields, including culinary and food skills. Monthly subscription starts at US$15 (RM63) per month and gives subscribers access to the entire catalog. The three-starred chef Dominique Crenn is the latest star to board, offering a vegetarian cooking class. The French chef, the first woman to obtain three Michelin stars in the United States, reveals her tricks for turning a tomato or a melon into the centerpiece of a dish, diverting attention from animal proteins.
Other platforms include The Chef & The Dish, which allows users to book private or group cooking lessons in different languages with chefs from around the world. For example, learn how to make fresh pasta with Chef Carlotta in Bari, Italy, or ceviche with Chef Lucia in Lima, Peru. — Studio ETX